Country name changes and brand naming controversies
Session Notes
In today’s session, we look at the importance of names at the geopolitical and geocultural level. Names carry meaning and weight for countries and local authorities, and they can also have powerful implications for brands that are looking to succeed in local markets.
Session presentation materials
You can download the discussion deck and materials here. Editable versions are available to session moderators and upon request. Please contact your group moderator if you would like to request additional materials.
