On February 24, Russia launched a full-scale invasion of Ukraine. When we met two weeks ago, the news was quite fresh and we were still processing the enormity of the situation. We’re certain that you, like us, have been glued to your news sources monitoring the situation since then, worrying about friends, family, colleagues, and…
We take a look at how some major international brands are handling the crisis. Some are handling it well, and some are making some mistakes.
Saint Patrick’s Day is a cherished Irish holiday that is celebrated not just at home, but by people all over the globe. It is the one day where everybody claims to be “a little bit Irish.” In preparation for the holiday, we look at some geocultural and political issues to be aware of.
In today’s session, we look at the importance of names at the geopolitical and geocultural level. Names carry meaning and weight for countries and local authorities, and they can also have powerful implications for brands that are looking to succeed in local markets.